Nordic brand representation · footwear & fashion
A small portfolio, represented in person.
MS Agency represents a few carefully chosen footwear and fashion brands to retailers across Denmark, Sweden, Norway and Finland.
Comfort footwear · since 2008
Comfort without compromise, style that feels as good as it looks.
Founded in 2008 by master orthopaedic shoemaker Karl Prattes, Relife makes footwear that puts comfort first without giving up on how it looks.
Every pair carries the SoftReflex-System: a cushioning cylinder that relieves pressure on the spine, massage elements that activate the reflex zones in the foot, and an ultra-flexible sole.
Figures from Relife’s brand information, 2026.
The SoftReflex-System
The world’s smallest gym, built into the heel.
An orthopaedic support technology that combines gentle cushioning with massage elements, for comfort and an energy boost with every step.
- Go strongMassage elements in the heel activate the reflex zones with every step.
- Go wowThe Relax-Fit adapts to the shape of the foot.
- Go softAn ultra-flexible Reflex-Sole moves naturally with every step.
- Go easyThe ReSlip-Fit slips on and off without lacing.
For your store
Fashionable comfort, at attractive price points.
Competitive price points, transparent calculations and reliable margins. Relife supplies point-of-sale material, on-site contact persons and reliable delivery times, and keeps investing in product development, collections and marketing.
Lightweight slip-ons · part of Crocs Inc.
The easy-to-get-into comfort shoe, all day, every day.
Founded in 2008 to make shoes that combine comfort, low weight and a relaxed style. Italian-American roots, with materials and construction that make every pair extremely light and flexible.
Slip-ons, sneakers, loafers, sandals and boots, for women, men and kids.
From MS Agency’s HEYDUDE SS27 collection book.
The Braided family
Made to feel almost weightless.
Ultra-light soles, breathable materials and soft insoles that shape to the foot. Many models weigh only a few hundred grams, and slip on with elastic laces or hook-and-loop closures.
For your store
A recognised name, with fast turnover.
Carried across men’s, women’s and kids’, in styles like Wally, Bradley and Remi. The full SS27 collection book, in Danish, is ready to send.
For retailers
Brands your customers come back for.
Every brand we carry is chosen for Nordic stores. You get one direct contact for collections, orders and service, all season long.
- One named contact, all season
- Collections shown in your store or at the fairs
- Orders, delivery and service in one place
For brands
Entering the Nordics takes more than a list of stores.
We find the retailers who fit your brand, present each collection in person, and stay with both sides after the first order.
- Market entry and retailer selection
- Showroom appointments and trade fairs
- Sell-in, order follow-up and reorders
- Season reporting and market feedback
About
We represent brands. We create connections. We drive growth.
We connect carefully chosen footwear and fashion brands with the right Nordic retailers, and build lasting growth for both.
MS Agency is a Nordic brand-representation agency for footwear and fashion, founded and run by Merete Søndermølle. It represents a deliberately small portfolio of international brands to retailers in Denmark, Sweden, Norway and Finland, handling market entry, retailer selection, sell-in and season-by-season follow-up.
Merete Søndermølle
Founder & owner
Contact
Let’s grow together
Your brand, our passion.
The Nordic market, our expertise.
Prefer to talk? Call Merete on +45 20 20 09 30.
merete@msagency.dk
Denmark · Sweden · Norway · Finland